reSAWN TIMBER co.
Marketing Assistant
My Role at reSAWN TIMBER co.
As a Marketing Assistant at reSAWN TIMBER co., a manufacturer of high-performance, design-driven wood products for interior and exterior applications, I lead content creation and distribution across our social media platforms (@resawntimberco), website (https://resawntimberco.com/), and monthly newsletters. I oversee brand photography to ensure alignment with our brand image and optimal representation of our products. I contribute to sales success by managing end-to-end product launches, increasing lead generation, and positioning the brand as an industry leader.
Recognitions
Awards: I received the Relationship Award in 2023 and the Sales Support Excellence Award in 2024, recognizing my commitment to building strong connections and fostering collaboration in the workplace.
Promotion: Advanced from Marketing Coordinator to Marketing Assistant in January 2024.
My Work
Product Launches
I successfully led an end-to-end product launch for reSAWN TIMBER co.’s most sustainable product line: Sylva Thermally Modified Red Oak. From managing language, documentation, photography, website, and social media materials, I strategized and organized when content would be delivered to all media’s. As a standout product in both the company and the building materials industry, it was crucial to create informative and engaging content for our target audience of architects, builders, and interior designers.
Explore some of my social media posts:
Case Studies
I collaborate with our national sales team, photographers, architects, and builders to develop compelling case studies that showcase our products' quality, performance, and real-world applications. These case studies enrich our portfolio, engaging potential clients and driving sales inquiries. With over 35 case studies written, here are a few highlights
Influencer Collaboration
I collaborated with an industry influencer to produce a series of “How-To” videos, providing valuable resources for our sales team, supporting clients on job sites, and enhancing brand awareness and community engagement. I wrote the scripts, developed storyboards, and coordinated across multiple departments to bring this project to life.
Social Media
I strategize, plan, and manage social media content across Instagram, Facebook, LinkedIn, Pinterest, and YouTube, ensuring a cohesive and impactful brand presence across all platforms. Additionally, I oversee paid advertisements, developing targeted audience strategies and managing budgets for optimal campaign performance.
Check out the Instagram to see what I’ve been posting lately.
Articles
I write informative articles on key industry topics, educating our target audience about our brand, products, and services while establishing thought leadership.
Newsletters
I develop and distribute monthly newsletters tailored for the building and construction industry, delivering insights on new product launches, project updates, industry articles, and emerging trends.
